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Top - fit Website
fit gym
The Project
I designed a landing page for a fictional LA gym
as part of my final project for General Assembly’s Visual Design course. I also created a custom
logo and branding kit, which can be viewed on
a separate project page here.
The Idea
The goal was to create a modern, friendly website that showcased fit’s core principles: long-term well-being and inclusivity.
Included section for blog posts
that reinforce the brand voice
Space for testimonials from gym members through their profiles
Included CTA to link to a more detailed memberships page
Listed the pricing upfront as this is something user interviewees said is very important, but that is often hidden or hard to find
Secondary CTA buttons in each section link to dedicated pages
Option for multiple images
to rotate through
Main content is organized into alternating block sections
Concern about COVID-19 is one of the top pain points for people deciding to go back to the gym
Decided against using a carousel in the hero section, which is common on gym websites
Top menu is sticky and also has options to view cart or login
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Brick wall photo by Joe Woods
The Result
The content tone was heavily influenced by EVERYBODY, a gym located in East LA.
I designed the look and feel to appeal to people looking for a low-pressure community and wellness space. I envisioned an open-plan gym with brick walls and hand-painted signage, which was reflected in the website’s layout and imagery.
Photo by Viviana Rishe
Palm trees against a blue sky in Santa Monica, CA
Photo by Jerms
Halved oranges sitting on a wooden surface
Photo by cottonbro
Orange hand weights stacked on a shelf
Photo by Viviana Rishe
Palm trees against a blue sky in Santa Monica, CA
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CREDITS
General Assembly Course
Visual Design
Instructors & Mentors
Becky Pierson
Claire Smalley
Additional Support
Special thanks to my classmates, friends and family, who all gave insightful user feedback and volunteered for user interviews!
Icons
Khushmeen sidhu
Pexels Photos
cottonbro, Jerms, Yan Krukov, Italo Melo, RODNAE Productions, Ivan Samkov, Jermaine Ulinwa, Daniel Xavier
Unsplash Photos
Fabian Centeno, Masaaki Komori, Madison Lavern, Viviana Riche
MORE PROJECTS
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