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Lumirest
The Client
Josh Park, a cinematographer and editor based in Los Angeles
The Ask
Josh needed a logo for his production company. He wanted something simple and modern that reflected SoCal’s beachy vibe. The logo also had to be easily recognizable at small scales for printing on stickers for his film equipment.
The Result
We decided to move away from literal camera and film imagery often seen in the industry. This would allow the brand identity to stand out from competitors and be more flexible to evolve with the company. I did include a subtle nod to a camera lens in the sticker layout.
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