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Lumirest

The Client

Josh Park, a cinematographer and editor based in Los Angeles

The Ask

Josh needed a logo for his production company. He wanted something simple and modern that reflected SoCal’s beachy vibe. The logo also had to be easily recognizable at small scales for printing on stickers for his film equipment.
Image of idea sketches for Lumirest
Image of Lumirest's logo design on a grid
Image of black and white stickers for Lumirest
Image of a mockup of Lumirest's logo on a hat

The Result

We decided to move away from literal camera and film imagery often seen in the industry. This would allow the brand identity to stand out from competitors and be more flexible to evolve with the company. I did include a subtle nod to a camera lens in the sticker layout.
Image of Lumirest logos against light background
Image of Lumirest logos against dark background

Dark

Dark

Light

Light

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