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McDonald’s SoCal

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English

Spanish

Spanish

The Client

The Ask

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McDonald’s group of franchises located throughout southern California
Client needed help creating a video to
run for their digital Filet-O-Fish campaign. They had limited banner assets and a couple B-roll videos to work with. They also wanted a creative partner that could take the lead on art direction.
Image of first scene featuring copy "Get ready for Fridays"

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Image of scene featuring Filet-O-Fish graphic with $2 Fridays branded overlay

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Image of end scene featuring Filet-O-Fish B-roll and $2 Fridays call-to-action

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The Solution

I pitched a concept that focused on looking forward to Fridays and a bright color palette. I brought in a teal blue to contrast with McDonald’s golden yellow and added graphic/text elements to highlight the Filet-O-Fish. Rafael Diaz animated the storyboard scenes and synced the music.

CREDITS

Sales Executive
Nicole Eisenberg

Campaign Manager
Christy Hanafi
Art Direction + Design
Melissa Merrill

Animation
Rafael Diaz

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