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Top - TikTok

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TikTok

Mobile

Mobile

CTV

CTV

The Ask

The Idea

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The Sales team wanted to pitch a cross-platform campaign for TikTok that would be mobile-friendly and target audiences active on social media.
I pitched crafting a strategy that was customized to the screen where the ad would play. Desktop and mobile would utilize a social feature for viewers to share
a customized message and link a TikTok video. For CTV, the ad featured a QR code
to scan for app download or link to the trending videos page.
Image of animated overlay at bottom of brand video

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Image of Twitter hover interaction on brand video

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Image of Facebook hover interaction on brand video

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The Result

This ad unit was used to market the interactive social share feature offered by Tremor Video. The concept was bought by Washingtons Lottery whose campaign ended up winning an OMMA award.

CREDITS

Sales Executives
Laura Grifka
Yousuf Lakanwal

Campaign Manager
Ryan Sibbio
Art Direction + Build
Melissa Merrill


CTV Design + Animation
Rafael Diaz

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