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Go RVing

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The Client

Go RVing, a marketing program for the
RV industry that works closely with travel influencers to produce inspiring stories
and spread awareness about RVing

The Ask

Client was looking for a refreshed design and new ideas for an interactive ad to run alongside their general campaign. They wanted to feature five long-form videos from different RV travel experiences.
Image of animated overlay in bottom left of brand video

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Image of custom branded quiz unit asking the desired level of activity for an adventure

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Image of custom branded quiz unit asking the desired type of terrain for an adventure

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Image of exploring video gallery options

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The Solution

I created a customized quiz that would decide the best travel video to play based on the user’s answers. Each video page featured tips and content sourced from the “Away” marketing site to drive clicks.

CREDITS

Sales Executive
Caroline Piscopo Nelson

Campaign Manager
Grant Kamienski
Creative Manager
John Mehrkens

Design + Build
Melissa Merrill

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