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Westin Hotels

Eat Well

Eat Well

Sleep Well

Sleep Well

Move Well

Move Well

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The Ask

The Sales team wanted to proactively pitch a new campaign concept to Westin Hotels that highlighted their wellness programs and lifestyle amenities.

The Idea

We pitched running a series of video ads, each focused on a key wellness program. Client could target each video to different audiences or run them together to compare performance. I created three examples of how this idea could look using the “Eat Well,” “Sleep Well,” and “Move Well” programs offered at the Westin.
Image of animated overlay at bottom of brand video

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Image of animated transition into custom end card featuring key wellness offerings

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Image of custom end card for Westin's "Eat Well" program

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Image of custom end card for Westin's "Move Well" program

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The Result

Client did end up running a video campaign featuring different overlays themed to their wellness offerings. They did not use these specific designs, but this concept was used in other campaigns, like Mazda.

CREDITS

Sales Executive
Bill Clifford

Campaign Manager
Eddie O'Connor
Creative Manager
John Mehrkens

Design + Animation
Melissa Merrill

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