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Suja Organic

Mobile

Mobile

CTV

CTV

The Client

The Ask

demo link

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Suja Organic, an independent producer
of organic cold-pressed juices, smoothies
and functional shots
E-commerce client had been expanding stock into stores and was interested in running an online campaign to advertise their products’ nearby availability.
Image of interactive overlay with custom "Find in Store" product feature

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Image of interaction with "Shop Now" call-to-action button

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Image of interaction with "Find in Store" product feature

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Image of custom overlay featuring a QR code (edited by Kit Min Kam)

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The Result

I pitched two different designs: one for desktop and mobile, the other for CTV.
I proactively built out a working demo of the desktop/mobile version that has a store locator based on the viewer’s zip code. The CTV version features a QR code that links to the website. Based on the proactive mocks, client decided to move forward with a campaign! The final CTV version was edited and animated by Kit Min Kam.

CREDITS

Sales Executives
Nicole Eisenberg
Sarah Slater


Campaign Manager
Georgia Hamilburg
Art Direction + Build
Melissa Merrill


CTV Animation
Kit Min Kam

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Copyright © 2022 Melissa Merrill

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